The custom crafted wordmark with its unique edges and curves represents our goal towards protecting privacy and fairness in a ever changing Web 3.0 ecosystem with new opportunities abound. The interweaving logo represents the three pillars of privacy, fairness and security when pieced together, safeguard the future of Web 3.0 with our middleware approach.
When using the logotype, be sure to give it some white space for breathing purposes. As a rule of thumb, use a 66% sized icon to measure the space surrounding it.
Place the logotype on any brand color, as long as it's legible.
If the background is too dark for the base logotype, use the light one.
Do not modify or stretch the logotype.
Do not use unapproved colours for the logotype.
When using the icon, utilize a 50% sized version of it as a spacing guide. Make sure there's adequate white space to maintain the intended visual structure.
Place the logo on any brand color, as long as it’s legible.
The default logo can also be used on top of dark surfaces.
You can place the logo on any image as long as it’s legible.
Do not modify or stretch the logo.
Do not place a drop shadow or any other effect under the logo.
Color application will differ based on media and execution. Prioritize the legibility of the message when it comes to color pairings.
Brand Pairing: Partnerships Lock-ups
Remember to use the correct versions of our brand with yours to achieve the desired balance of visual priority.
Brand Pairing Do's & Don'ts
When pairing Automata with other company logos, utilize the logo instead of the full logotype.
When pairing Automata with other company logotypes, utilize the logotype instead of the icon.